Bullseye at the EGR Operator Awards 2025

We’re thrilled that our BetMGM marketing campaign around the Professional Darts Corporation’s Premier League Darts has just won “Marketing Campaign of the Year – Operator“ at the EGR Operator Awards 2025! Not only that, LeoVegas Group was also awarded the silver prize for “Operator of the Year”!

By aligning with a fast-growing sport and creating true value for both players and fans, BetMGM turned this sponsorship into a true springboard, delivering entertainment with an edge and campaign that proves Vegas doesn’t have to stay in Vegas…it can light up arenas across Europe too!