We are proud to announce that legendary hockey icon Peter “Foppa” Forsberg is the new official ambassador for BetMGM in the Swedish market! As one of the greatest hockey players of all time, “Foppa” will feature across BetMGM’s marketing campaigns in Sweden and share his best betting tips through “Foppa Boosts” with odds up to 21x – a tribute to his iconic jersey number 21. This partnership marks a major milestone for BetMGM’s expansion in Sweden, and bringing a winner of Peter’s caliber on board reinforces LeoVegas Group’s commitment to delivering the world’s greatest mobile igaming experience.
Peter Forsberg said “After spending many years in the US, I’ve become very familiar with BetMGM, and It’s going to be great fun to be an ambassador for a true Vegas brand like BetMGM! I’ve been interested in sports all my life, and can honestly say I’ve seen most things in sports from both an inside and outside perspective. With all this experience, I look forward to regularly sharing my best tips with Swedish sports fans”.
Fredrik Wastenson, Managing Director Nordics at LeoVegas Group, said “Peter Forsberg is a true dream draft for BetMGM! Few Swedes have been as significant to Swedish sports as Peter. Having the opportunity now to share his unique insights and sports knowledge with all sports fans is something we are very happy and proud of”.
BetMGM launched in Sweden in 2024, marking the brand’s third launch outside of North America. In a short time, it has become a leading betting site offering classic casino games, Sweden’s largest jackpot of over 485 million SEK and sports betting, delivering a true Vegas experience and standout offers to players.
