Last week, Cheltenham was in full swing…
We were incredibly proud to see one of our hero brands, BetMGM, front and centre at the Cheltenham Festival. Through BetMGM, we once again sponsored the headline Queen Mother Champion Chase, delivering strong visibility with branding across the racecourse and in key areas throughout Cheltenham.
A highlight was seeing our MD UK&I, Andy Wright and Head of Brand, Dan Towse, present the BetMGM trophy to race winner Paul Townend in the presence of Her Majesty The Queen.
talkSPORT also broadcast live from our BetMGM activation area during the festival, giving us the opportunity to showcase our betting markets and features on the UK sports show White & Jordan.
Racegoers had the chance to win a trip to Las Vegas through our Vegas Victory Vault activation. Alongside the relaunch of this competition, we also introduced a new interactive darts challenge inspired by BetMGM’s Premier League Darts sponsorship.
Amongst other celebrations, we also brought back our internal tipping competition for its sixth year, with colleagues across our LeoVegas offices getting involved, watching the races live and competing for prizes.
A huge thank you to everyone across #TeamLeo who helped bring this to life. Great to see such strong collaboration and energy behind the scenes to make it all happen.