Archive
23 October 2025

Bullseye at the EGR Operator Awards 2025

Bullseye at the EGR Operator Awards 2025

We’re thrilled that our BetMGM marketing campaign around the Professional Darts Corporation’s Premier League Darts has just won “Marketing Campaign of the Year – Operator“ at the EGR Operator Awards 2025! Not only that, LeoVegas Group was also awarded the silver prize for “Operator of the Year”!

By aligning with a fast-growing sport and creating true value for both players and fans, BetMGM turned this sponsorship into a true springboard, delivering entertainment with an edge and campaign that proves Vegas doesn’t have to stay in Vegas…it can light up arenas across Europe too!